Updates on the latest topics and trends in multicultural marketing.
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The LGBTQIA+ community is an increasingly large community that is unlike any other conventional culture heritage model. An average of only 41% openly LGBTQIA+ consumers tell us that they feel brands understand them, yet 56% agree that it is important that advertising makes them feel understood by brands. With Pride Month in full swing, we want to dive into the nuances of how this community is impacted by advertising, and what brands can do for them this month and year round. My Code Intelligence Center’s 2023 LGBTQIA+ Consumer Fact Pack was created with the purpose of providing marketers with key…
With Asian Pacific American Heritage Month well underway, it is vital for brands to take into account how AANHPI communities have influenced the world of marketing and advertising, and what they can do to help these communities feel understood and connected to the advertisements they see. My Code Intelligence Center’s 2023 AANHPI Consumer Fact Pack was designed to equip marketers with compelling, nuanced insights and research that helps them better understand, connect with, and authentically enrich the lives of AAHNPI audiences. The U.S. AANHPI community is a growing and increasingly influential part of the population and want to see themselves…